Why “Sustainability and Well-being” ?
Much attention is being given to “Sustainable Development” and the “Sustainable Development Goals” (SDGs).
Why does SW focus on “Sustainability and Well-being”?

The ultimate goals of ‘sustainable development’ are:
- to ensure that human activities are sustainable
- to ensure that communities everywhere enjoy the highest possible levels of well-being .
In that framework, economic activities – such as industrial production and trade (which are included as goals in the SDGs) – are best regarded as means to achieving the end of human well-being rather than being ends in themselves.
Shortly after ‘sustainability’ was recognized as being a critical issue in the 1970s, the concept of ‘sustainable development’ emerged. Already at that time, the term was contested by some people and institutions on the grounds that the word ‘development’ was widely interpreted as meaning ‘economic development’, ignoring social and environmental aspirations and concerns.
So, Sustainability.World addresses sustainable development and the SDGs through the lens of the ultimate goals – sustainability and well-being – focussing on People and The Planet while identifying and addressing the many ‘underlying’ issues that influence the well-being of people and the planet, and the possibilities of achieving the directly-related SDGs.
This approach is also consistent with the principles of the Earth Charter established in 2000 and endorsed by organizations representing millions of people worldwide.